Throughout my career, I've worked with brands in different segments: FASHION, RETAIL, alcoholic and non-alcoholic beverages, food, fintechs, among others. I DEVELOPED MY SKILLS IN A Multidisciplinary WAY, CONNECTING PAID MEDIA, STRATEGY AND COMMUNICATION. FROM THAT, I HELPED IN THE CREATION OF DIFFERENT ADVERTISING CAMPAIGNS and brands, ALSO WORKING WITH THE ALWAYS ON content for some of them.
I am passionate about data and performance, but my feet is firmly planted in strategy and content. Fascinated by consumers behavioral studies, I continue to increasingly strengthen my analytical ability to make decisions based on insights and research, aiming at more assertive communication that generates impact and brand awareness.