With the premise that each foot is unique, we have launched a flip-flop that is also unlike any other. It is Different. It is perfect in its imperfections. To introduce the new release, we highlight the proprietary attributes of the product such as the design, the material, the texture, and the various color combinations. Along with the flip-flop, the feet were also the protagonists of the campaign, showcasing how diversity and imperfections make us unique.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: Talita Barcelos, Evandro Pimentel and patrícia guimarÃes
project manager: Fernanda Rodrigues and João maia
photography: BRUNO MACHADO
art DIREction and design: Nicole Morim
motion design: Marcos Rigobello
DESIGN: Jonas Póvoa
Colorist: pedro conforti
