To promote the launch of Type R and position the brand within the sneaker universe, we developed a campaign that emphasizes the products' versatility and introduces a new icon: the "R" from Reserva, prominently stamped on the side of the sneaker. This letter represents Reserva's latest trademark, a unique and fresh signature. In the film, we took viewers back in time to witness the birth of this new icon. Every icon has a story, and the journey of Type R has just begun.
créditos
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: Evandro Pimentel, Talita Barcelos and Matheus Viana
project manager: Fernanda Rodrigues
photography DIREctiOn: Toca Seabra
art DIREction: Nicole Morim
motion design: Marcos Rigobello
DESIGN: Kaique Valente, Jonas Póvoa, and Alexei Potemkin
