We showcased how a bite into Fazenda Futuro's new burger accelerates the shift towards a more sustainable world. We highlighted the attributes of the new product through visual pieces for social media and narrated the entire story in a film crafted with a blend of techniques: live action, 3D, traditional animation, and motion graphics. We fused real-life settings and characters with animated elements using augmented reality.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
Executive Production: Renata Garcia
Production: Deborah Zapata, Paloma Buquer and Wendell Piu
Project Manager: Fernanda Rodrigues
Content Strategy: Gabriela Barbosa and Talita Barcelos
Brand Strategy: Teobaldo
Graphic Design: Alexei Potemkin
Art Direction: Nicole Morim
Animator: Guma Nutinski
Illustration: João Lavieri
Motion Design: Paulo Simi
Photography: Bruno Machado
Production Assistant: Ivan Nishitani
Editor: Tasso Dourado
2D Clean Up Artist: Mateuz Fernandes
3D Artist: Gustavo schinner
Food Stylist:Norma Lima
Digital Retouching: André Kawa
Stylist: Renata Russo
Stylist Assistant: Julia Jacobina
Make-Up Artist: Nataly Vdovichenko
Soundtrack: Fabio Smeili, Diogo Strausz and Zamunda Studio
Sound Editing: Antfood
Choreography: Arielle Macedo
Casting: Arielle Macedo, Bruno Paiva, Amanda Orestes and Yudi Furucho
