I developed the paid media tactical plan for this campaign as well as the content strategy. With a nostalgic and warm touch, we combined tradition and innovation in this campaign. Inspired by retro ads and the kitchens of Brazilian grandmothers, We positioned the product where nourishment and care come together.
credits
agency: Hardcuore
direction: Breno Pineschi and rafael cazes
art direction: nicole morim
head of operations: fernanda rodrigues
head of communications: gabriela barbosa
CONTEnt strategy : Talita Barcelos and gabriela barbosa
paid media specialist: talita barcelos and andressa franco
Copywritting: vinicius cambruzzi
project manager: isaac alves
production: sandessa
3d: gustavo schinner
designers: thayná britto and nicole morim
