To introduce dobem’s new 200ml line, TikTok became FruitTok. The video platform has broken records of users in quarantine months, with young (and not so young) people creating dances and participating in challenges at home. And do bemzinho™️ joined too. We invited a content creator Vincy Nite to do a special version of one viral song showcasing the new juices. The result is a series of 3D animations that transform the flavors in content creators, dancing to present their qualities. After that, we made a photoshoot with the juices finally in the hands of the little ones - the main target audience of the product.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: gabriela barbosa and Talita Barcelos
project manager: Fernanda Rodrigues
motion design: andrew nishida
3d artist: gustavo schinner
DESIGN: alexei apotemkin and julia aguiar
photography: BRUNO MACHADO and nathalia atayde
photoshoot art DIREction: ivan nishitani and roma romana
styling: nathalia gastim
makeup artist: nataly vdovichenko
