Development of an identity—from concept to language—that conveyed the brand's purpose and reinforced its strategic positioning. This transformation enabled a more authentic connection between the brand and its audience.
credits
agency: Hardcuore
direction: Breno Pineschi and rafael cazes
EXECUTIVE PRODUCTION: RENATA GARCIA
PROJECT MANAGER: mariana taubold, juliana bach,
Copywritting and content strategy: jéssica PÁDUA and Talita Barcelos
STRATEGIC PLANNER: FELIPE TEOBLADO
graphic design: lívia nishibe, kaique valente and lucca pineschi
