Placing the Brazilian super popstar Anitta inside Fazenda Futuro’s visual universe was one of the campaign goals. Furthermore, the project purpose was to place the products line in a party occasion-based consumption, with the intention of sparking the consumer's desire through appetite appeal.
credits
agência: Hardcuore
direção criativa: Breno Pineschi e Rafael Cazes
produção executiva: Renata Garcia
gerente de projeto: Fernanda Rodrigues
desing de embalagem: Breno Pineschi, Rafael Cazes, Jonas Póvoa e Nicole Morim
produção: Déborah Zapata
content strategy:  Talita Barcelos e Evandro Pimentel 
ilustrador: Pedro Henrique Ferreira
ilustração de figurino: Roma Jo e Leonardo Borges

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