Strategy and language were essential to the development of Naveia. Through brand voice creation, we crafted a range of products that communicated its core messages. For the launch of Deleitinho, a product aimed at children, we designed a press kit featuring a school lunchbox, temporary tattoos, stickers, and a plant-based recipe book to make kids’ snack times even more enjoyable.
credits
agency: Hardcuore
direction: Breno Pineschi and rafael cazes
EXECUTIVE PRODUCTION: RENATA GARCIA
GRAPHIC DESIGN: CAROLINA PINHEIRO AND VICTOR JOBIM
PROJECT MANAGER: FERNANDA RODRIGUES
Copywritting: jéssica PÁDUA
STRATEGIC PLANNER: FELIPE TEOBLADO
CONTEnt strategy : gabriela barbosa AND Talita Barcelos
Illustration: VICTOR JOBIM
PHOTOGRAPHY: BRUNO MACHADO