Isla is a sun-kissed brand that shares a strong affinity with the female audience. We create a series of content with the aim of cultivating the brand's creative essence, emphasizing a sense of lightness. This essence perfectly aligns with the beverage's proposition of being a lighter drink, with low calories and low alcohol by volume, ideal for consumption in small groups gatherings.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: Talita Barcelos, Evandro Pimentel, matheus viana and patrícia guimarÃes
project manager: Fernanda Rodrigues, mariana taubold and melk cochev
photography: BRUNO MACHADO
art DIREction and design: Nicole Morim
DESIGN: david martins and alexei potemkin
digital retouching: andré kawa
Stylist: natasha ribas
set designer: bernardo berbari
