Isla is a ready-to-drink with gin, containing only 99 calories. Based on lightness as both a distinctive functional feature and a core emotional element of the brand, we formulated the strategy that guided the campaign's content.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
Assistant director: bruno pereira freitas
ART DIRECTION: NICOLE MORIM
executive production: Renata Garcia
production director: deborah zapata
production assistant: miguel reis
art production: João Pedro Reis Schiavo
art assistant: Nathan Pires
CONTEnt strategy: Talita Barcelos
Copywritting: thayse tsu and evandro pimentel
project manager: juliana bach
photography director: Carlos Costa Chaves
still photography: BRUNO MACHADO
photography assistant: Patrick eloy and gabriela tenembaum
Camera assistant: samuel fortunato
audio mixing: tiago picado
editor: gustavo pompeu
motion design: Marcos Rigobello
STYLIST: Lucas Magno
stylist assistant: Lara Caliari Pazini
colorist: Maísa Joanni
MAKE UP ARTIST: Sidney Oliveira
hair stylist: Ricardo Divino Farias Eusebio
CASTING: Maria Augusta Froes, Simão Antonio, Fabrizio Gambassi, Magnólia de Avellar Duarte, Samylla Cristiane Barros Gomes and Yasmin Lourenço Campos de Miranda Sá
