content strategy to position Lev's Cruiser models as versatile urban mobility solutions. Under the concept "A Lev for All Your Versions," the film follows characters on their daily journeys, highlighting how the e-bikes adapt to diverse lifestyles. The visual narrative combines 3D elements and illustrations, reinforcing the brand’s identity with detail and personality.
credits
agency: Hardcuore
direction: Breno Pineschi and rafael cazes
art direction and design: nicole morim
head of operations and project manager: fernanda rodrigues
head of communications: gabriela barbosa
CONTEnt strategy : Talita Barcelos and gabriela barbosa
Copywritting: thayse tsu
production: sandessa
motion: marcos rigobello and alex rezende
Illustration and animation: guma nutinski, mateuz fernandes and davi corgozinho
3d: gustavo schinner
Soundtrack and sfx: diogostrausz
