The communication strategy was developed by blending the functional aspects of the product, emphasizing the care taken in the processes and ingredient selection, with a playful universe that stimulates children's imagination through colorful and unexpected illustrations. Yorgus Kyds was created with the purpose of igniting children's imagination, fostering curiosity, and inspiring them to explore the world through hands-on experiences and tactile learning. And what could be more perfect than a yogurt in a pouch to kickstart this journey of discovery.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
creative direction: patricia clarkson
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: gabriela barbosa and Talita Barcelos
project manager: Fernanda Rodrigues
motion design: andrew nishida
DESIGN: victor jobim
