FOT is an abbreviation for "Feet of Tomorrow”. The brand invites us to feel the world through our feet, with shoes that rescue the natural intelligence of our steps. We emphasize the product's benefits and unique attributes. Additionally, we strive to cultivate consumer desire while fostering a strong connection with the ever-growing global barefoot community.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: gabriela barbosa and Talita Barcelos
project manager: Fernanda Rodrigues
design: carolina pinheiro and alexei apotemkim
copywriting: jéssica pádua
art direction: nicole morim
photography: BRUNO MACHADO
