The brand, already renowned for its plant-based meat products, has now expanded its family with its latest plant-based milk, Futuro Aveia. This campaign introduced all five flavors of Futuro Aveia in a simple manner, positioning the product as versatile, catering to multiple purposes in daily life. Moreover, it aimed to unveil the brand's new visual identity and spotlight Fazenda Futuro's entry into a new segment.
credits
agency: Hardcuore
direction: Breno Pineschi and Rafael Cazes
executive production: Renata Garcia
production : deborah zapata
CONTEnt strategy: Talita Barcelos
project manager: juliana bach
photography: BRUNO MACHADO
art DIREction and design: Nicole Morim
motion design: Marcos Rigobello
DESIGN: Jonas Póvoa, beatriz janoni and roma romama
brand strategy: teobaldo
retouch: Victor wagner
